Tony Hsieh leadership – place branding video
Tony talks about the emerging urban ecosystem in down town Las Vegas and the power of Collisions, Co-learning, and Connectedness
Three Simple Place Branding Strategies
[space10] Three Simple Place Branding Strategies With place branding strategies, there is nothing worse than getting stuck in meetings that have lost focus. An echo chamber of thoughts and words can quickly turn amazing managers, creatives, and stakeholders into unfocused morass. Strategy can become too ephemeral: We want to produce goosebumps, OR; We want buildings [...]
Place Branding and City Branding Conferences 2014
[space10] Place Branding and City Branding Conferences 2014 Here is the short list of the conferences coming up. Please email me if you have any other conferences we should add to the list (I know that a few more conferences will launch their information early in the year). Finally, the last conference listed here is [...]
What does Lego in a Google office tell us?
What does Lego tell us about a Google office? On a recent trip to NYC, I was given permission to take a few pictures of the Lego area on the 4th floor of Google's Chelsea office. So what does lego tell us about this place? Let's extend some brand characteristics of Lego to uncover the [...]
They Don’t Care About Your Place Brand
[space10] This is not just editorial chutzpah. Place branding must include the participation of the audience or it will flounder. They, for our purposes, are the people who are foreign to your place. They are not your community. They are not your citizens. They do not navigate your place on a regular basis. They may [...]
Guerilla Terra Forming – Place Branding Tactic
[space10] How do you establish the the form and function of a new or temporary place? Build a team of people that represent each one of your consumer profiles (place consumption) and move them through the space. In... or on... each area, ask them what they would like to "see". Make sure they are all [...]
Place Branding Definition Discussion
What is place branding? There is a place I know. It's just over there. It's a great place if you know how to deal with the people. But the real story of the place begins with that time when something happened. In fact, it may be happening again soon. I often see pictures of the [...]
Maps and Place Branding
The Role of Maps in Place Branding Do you remember what your teacher taught you in grade 7 geography? Do you remember the key ingredients necessary to create a REAL map? I will review these today and also outline the link between maps and place branding. For a map to be a map, it must [...]